Marketing, Advertising and PR

Tasks and purposes of the course:

• development of confident and fluent speaking skills;
• building up of an active occupational vocabulary;
• improvement of general, social and professional communicative skills.

Course topics:

• assessing and processing of market needs;
• market segmentation and working with the target groups;
• product and brand merchandising;
• pricing strategy;
• advertising;
• mass media activity;
• public relations;
• e-commerce;
• global market management.

Skills obtained during the course:

• business and interpersonal communication;
• business writing;
• preparation and admission of advertising information;
• preparation of reports and public performances;
• holding press conferences.

Loyalty programme for corporate students:

• membership of the English Cinema Club “Other movie”;
• membership of the English Speaking Club;
• use of the “Oxford Klass” Library;
• Saturday Consulting Centre for students who have missed lessons.