English for the Mass Media

Tasks and purposes of the course:

• development of confident and fluent speaking skills;
• building up of an active occupational vocabulary;
• building up of the understanding of role of the mass media in the business sector, information technology and the world of art and entertainment.
• improvement of general, social and professional communicative skills.

Course topics by categories:

• Cinematography and photography:
• commercial films – documentaries and public speaking, advertising;
• history of cinematography development;
• libraries – archives, agents and agencies;
• licencing, author’s rights and intellectual property.
• Journalism and PR:
• the press and its role;
• ethics and law;
• press releases and publications;
• media relations.

Radio and TV:

• history of television, radio and press development;
• mass media sociology;
• segmentation of viewers and listeners.

Skills obtained during the course:

• business and interpersonal communication;
• business writing;
• preparation and submission of information;
• preparation of reports and public performances.

Loyalty programme for corporate students:

• membership of the English Cinema Club “Other movie”;
• membership of the English Speaking Club;
• use of the “Oxford Klass” Library;
• Saturday Consulting Centre for students who have missed lessons.